The officially sanctioned “So where the bloody hell are you?” campaign. Apparently they’ve been having some problems getting it broadcast overseas.

And then there’s the spoofed campaign “So where in the fucking hell are you?” which would probably suffer the same problem.

And thats why we have the Internet. :-)
And PS: What’s up with the 2 point spread between 1st place and 4th place in the NHL Northwest division.  That’s lunacy.